I was under the impression that nobody was really making a lot of money off of podcasts yet. And I think it's fair to make a little bit of a Howard stern comparison. So I think in many ways that Rogan kind of interviews people that he thinks are interesting and talks about whatever he wants with them. In many ways I'm sure that the Venn diagram has a lot of overlap with the Barstool Sports audience, you know, for "Pardon My Take," which is a huge podcast over there hosted by two guys. But I would say his audience is heavily male, closely engaged. I mean, obviously being associated with UFC. I mean, man, hosting "Fear Factor" feels like a lifetime ago in terms of his multiple acts, you would say. He's willing to have them on.Īs for the question of know Rogan himself and whether it's a shtick, you know, to what extent does he know what he's doing in terms of being a gadfly, I won't necessarily get into that. But I also think that, you know, he has a tendency to do interviews with controversial people. And that doesn't happen with every guest he has. I mean, we all remember that Elon Musk interview. And I think that he often is a newsmaker. Who are they?ĭAN ROBERTS: Well, definitely heavily male. It kind of leads you to believe that he's just doing whatever he can to get the listeners in. And he kind of gives them equal airtime to experts. It's smart.ĭAN HOWLEY: Dan who is Joe Rogan's audience? I mean he has, you know, really divisive characters on there, to say the least. But the next phase will be trying to get people to pay for the premium subscription in order to get exclusive content. So I think you saw Spotify making certain moves to try to announce, hey, we have podcasts now. And after a few months, the deal becomes exclusive to Spotify. But his entire past library goes on Spotify. And so I think the interesting part of this is not just that now Joe Rogan's new episodes will be on Spotify. I mean, some of these episodes are like three hours.Īnd the fact that the way Joe Rogan's interviews work is that he can kind of just stretch out and lay back and do really long interviews. And I think you can also look at the actual format of his podcast for an indication of what his listeners and I guess viewers, since the interviews go on YouTube, want.
Now, paying for the Joe Rogan stuff makes sense. So Spotify trying to go big in that area.Īnd I think up until now, even though these deals have been noticed, it hasn't necessarily been super high profile. But I suspect that podcasts are a big source of The Ringer's revenue these days. And look, Julie, Spotify has gone big on podcasts, as we know, bought Gimlet Media, bought The Ringer, which in many ways is a podcast business these days, you know, the sports side, also has articles.
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